Egypt’s Minister of Tourism Rania Al-Mashat unveiled the new “People To People” campaign video, curated by Beautiful Destinations, a prominent social media travel hub with more than 20 million followers; with the video published across all Beautiful Destinations channels today.
The campaign video highlights the different experiences Egypt has to offer in gastronomy, culture, and various activities through its people.
Al-Mashat said, “‘People To People’ is a campaign that reawakens the power of human-to-human connection. The campaign video highlights the fact that beyond our known destinations, landmarks, and year-round sunshine, Egypt moves, astonishes and awakens the senses of visitors, not only through its places but through its people as well, inviting the people of the world to connect with us and experience Egypt’s dynamic and vibrant culture.”
The “People To People” campaign is one of the phases of “Promotion and Marketing”, the third part of the Egypt — Tourism Reform Programme (E—TRP) launched in November 2018. It aims at portraying Egypt not only as a contemporary and prime tourist destination but it also sheds light on the diversity of the Egyptian people.